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Companies will pay consumers for their messages that spread

Stage: Active

Campaign: Social Media Forecasts

The comments and messages that people write and then ripple through social networks will be considered brand building and influential. Brands will look upon them as advertising and pay the authors. This will shift media budgets somewhat away from advertising in commercial media outlets to personal ones.

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The "like" concept will be expanded to other passive measures

Stage: Active

Campaign: Social Media Forecasts

One of the ways that Facebook's "like" feature has enhanced measurement in social media is to allow people to easily participate in the exchange without having to compose a meaningful comment. How about a feature that is purely passive, noting the number of people who have read a post, or read a string of posts, or returned to read posts about a topic more than once?

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